

What the F! We should all be feminists
The Dior fall 2017 collection by the creative director Maria Grazia Chiuri features America's girl next door, Jennifer Lawrence, who has...


What the F! Adidas Uses Ocean Plastic
The oceans are filled with plastic, that is coming from human beings, from our disposable water bottles our plastic grocery bags and this...


What the F! H&M's Retail Future
Traditional brick-and-mortar retail stores have long been challenged with declining consumer traffic and many clothing retailers have...


What the F! See now buy now
The fashion brands used to present 2 shows each year, which represented 4 seasons in the stores. With the increased popularity of fast...


What the F! My Calvins
I wish it was my Calvins but it is not, it is Justin Biebers', Kendall Jenner's and now it is the cast of Moonlights. The 26th of...


What the F! Oscar night means dresses
As I am sure everyone is aware of, yesterday was the annual Academy Award show and that means people dressing up to the best of their...


What the F! Fashion and politics collide
It's that time off year, fashion week is here. Sorry not sorry for riming. This spring we got our fashion trends with a side of politics....


What the F! Asos to publish their supplier list
As a part of their Corporate Responsibility programme "Fashion with Integrity" Asos have announced that they are going to publish the...


What the F! Biodegradable AND fashionable
I must admit this is not exactly breaking news, but it is still very relevant and I hope it's news to you. In late November during the...


What the F! Made in the USA
Made in the USA a label you rarely see when you go shopping with your girlfriends. Between 2001 and 2013, 3.2 millions jobs were...